Bellevue, WA – 18 June, 2018 – The General Data Protection Regulation (GDPR), the most comprehensive set of data-privacy laws todate, took effect on May 25. Although it is primarily a European regulation and targets chiefly EU-based merchants, it will still profoundly impact companies and merchants in other countries, including the US. So if a US business collects information from EU customers, that company must be GDPR compliant. And Fingerprint Marketing has just made it a little easier with “GDPR Compliance for US Companies: A Complete Overview for Americans.”
The GDPR does not apply only to companies and businesses located or doing business within the EU. If a “companysells products and/or services to people residing in the EU, or monitors the behavior of natural persons residing in the EU, regardless of where [the] company is located, then this regulation applies to [that] organization.”
The primary objective of the GDPR is to give consumers more control over and greater ownership of their personal information collected online. It also aims to hold businesses to a higher level of accountability with respect to collection, processing, and use of personal data. Businesses must now obtain explicit user consent, by means of easy-to-understand forms, before they collect or do anything with such data. Businesses must also make it easy for users to withdraw that consent as well.
In “GDPR Compliance for US Companies: A Complete Overview for Americans,” Fingerprints treats the following aspects of GDPR compliance for US companies:
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Why a US company needs to prepare for the GDPR
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GDPR overview for US companies
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GDPR fines for US companies
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GDPR requirements for US companies
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GDPR compliance checklist for US companies
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What US firms are doing to meet GDPR requirements
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Sample GDPR policy for a US company
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Compliance costs for the GDPR
The article winds up by showing that the cost of doing what it takes to achieve GDPR compliance is not as great as it may seem at first glance. In order to avoid significant fines, as well as a possible damaged reputation and loss of trust, businessesnow just have to reckon the cost of ensuring GDPR compliance as one of the costs of doing business today.
Doing everything possible to ensure GDPR compliance for US companies is essential today. And “GDPR Compliance for US Companies: A Complete Overview for Americans” is a good starting point. The team at Fingerprint Marketing is equipped with the knowledge and expertise to serve as a third-party expert help to businesses and their websites achieve GDPR compliance. After all, “Fingerprint Marketing was created from the vision that a client should be able to trust their digital design studio.”
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